How can something so tiny create so much waste?

With billions of disposable diapers getting added to landfills every year, we decided it was time to look for a kinder option. Imperfect, messy and sometimes inconvenient, but a small step in the right direction.

From my family to yours

Hi, my name is Sergio Radovcic. I started the company to solve three problems: never running out of diapers, treating my daughter's bum with no harmful chemicals and leaving a better planet behind for my three children.

As a certified B Corp, everything we do is guided by our principles: transparency, integrity and respect for our team members, suppliers and customers. We are not perfect, but we will respond to each challenge perfectly.

We can't solve every problem, but are trying to do our part to be part of the solution. We do believe that if we can build even a marginally improved diaper that can be responsibly disposed, we can move in the right direction. As a result, we're not going to stop reinventing our products until we can balance functionality with impact.

We will continue improving our supply chain to make sure we source thoughtfully. We will continue investing in innovation at every step of the journey even if it reduces our margins or makes things "complicated".

You have my word on it...

Call us idealists, but we think diapers can be kinder to the world. With plant-based materials, safe processes and innovative disposal, we’re making it happen.

Get automagical diaper deliveries and skip the late night diaper run.

We keep you stocked on your schedule, and you’ll get SOS delivery service and other free perks.